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The history of ROYTER watches and how it all started


With no more than 75 pieces produced per year, Dan finishes, assembles and tests each individual piece in his NYC atelier along with a small team of watchmakers in La Chaux-de-Fonds, Switzerland. Given the small annual production, his attention to detail is impeccable. The idea of small runs and his total involvement from start to finish allows ROYTER to have a total control over craftsmanship, quality and customer service. 


ROYTER is a young, independent watch brand founded by a self-taught New York-based watchmaker, Dan ROYTER.

Dan was inspired by the story and legacy of his great-grandmother, Blyuma Royer. Born in a small Ukrainian village in 1907, Blyuma was known for her hard work, big heart, and commitment to her family. Despite facing numerous challenges, including surviving the Holocaust, she maintained her strength and determination to provide a brighter future for her loved ones.

As a watchmaker, Dan strives to create timepieces that carry a deeper meaning and connection to his family's legacy.

With every watch that he crafts, Dan ensures that each one is not just a functional tool for keeping time, but also a symbol of his great-grandmother's unwavering spirit. He puts his heart and soul into each creation, infusing it with a level of personal touch and attention to detail that truly sets it apart. From the intricate details to the precision in craftsmanship, every ROYTER watch represents the family values and traditions that have been passed down and will continue to be passed down for generations. Just as Blyuma's tireless work ethic and devotion to her family made her a constant source of inspiration, Dan's watches will continue to be a tribute to her legacy, inspiring future generations to strive for the same level of hard work and determination. Each timepiece is a true work of art, crafted with love and care, and serves as a reminder of the family's rich heritage and history.


Numerous customizations go into each timepiece according to the client requests. Through various unique features, each timepiece carries its own character and individuality. For ROYTER, building bespoke watches is a part of sharing his vision with those who appreciate true art of watchmaking and share Dan's passion beyond a brand name. His watches portray sincere dedication, unending patience and refinement in every detail. They redefine the true value and a traditional format of high quality watchmaking. ROYTER’s philosophy is to deliver an exceptional quality, hand finished timepieces that reflect individual character and soul.

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